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Hionidis Identity
Hionidis menswear
campaigns, code, identity, illustration, print

The new identity for HIONIDIS Men’s Fashion store is based on minimalism. We used basic geometric shapes, lines, triangles, simple forms and a colourful palette in order to create refraction, a digital feel and a grid texture as read more

The new identity for HIONIDIS Men’s Fashion store is based on minimalism. We used basic geometric shapes, lines, triangles, simple forms and a colourful palette in order to create refraction, a digital feel and a grid texture as well, behind which the modern face of a fashionable man is shown. Based on this logic, we also designed the website through which, every user can become the face of the HIONIDIS campaign, simply by uploading his photo. A mixed technique (3D CG image, processing code, photography, illustration) was used as a solution to different applications of the project.


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